18-22 November 2024
ONLINE EVENT
WELCOME TO THE 2ND ANNUAL PUBTECH VIRTUAL EVENT!
Learn how digital publishers grow and engage their audiences using smart tech solutions and strategies.
4:00 PM CET
10 AM ET
Sponsors
10+ panelists
Listen to the presentations by tech and publishing experts, ask questions, and apply the learnings to your digital property.
70+ attendees
Interact with digital publishing professionals from around the world, share experiences, and discover collaboration opportunities.
5 days of learning
The event features sessions in a variety of formats: presentations, workshops, and more.
Despite the failing attempts from tech giants such as Google with depreciating third-party cookies and the rapidly new emerging technologies, one thing remains the same: owning your data and engaging and nurturing your audience/s to create meaningful product experiences. The ability to transform products and harness the power of data is no longer just a competitive advantage—it’s a necessity, especially as generative AI adoption settles and practical applications become common knowledge.
This event is centred around the need for publishers to bridge the gap between product innovation and data-driven decision-making. We understand that in order to stay ahead, publishers must not only innovate their product offerings but also transform how they use data to drive those innovations and better monetize from them.
This event is designed to address the “why” behind this imperative: to equip leaders and teams with the tools, insights, and strategies needed to navigate the complex journey of the product (first half of the week) and data (second half of the week) transformation. By focusing on real-world examples, emerging trends, and actionable strategies, we aim to empower attendees to turn these challenges into opportunities for growth and success.
Whether you are looking to scale your product capabilities or leverage/monetize data more effectively, this event will provide the knowledge and connections you need to make transformation happen.
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ALL TIMES ARE IN CENTRAL EUROPEAN TIME
The program features five days of 1-hour sessions: presentations, panels, and workshops. You can register for a single session or for the entire event.
PANEL
By focusing on agile methodologies, user-centric design, and cross-functional collaboration, the session will offer practical strategies for fostering innovation and accelerating product development. Attendees will gain insights into leveraging data, embracing experimentation, and breaking down silos to create more responsive and impactful digital products that resonate with today’s readers.
WORKSHOP
Operations teams, when properly leveraged, can become powerful revenue engines for publishers. By embracing automation, these teams can streamline processes, reduce inefficiencies, and optimize revenue-generating activities, transforming their role from a support function to a key driver of business growth. This session will explore cutting-edge solutions for automating advertising workflows, revenue operations, and data management, enabling businesses to scale effectively while maximizing profitability and freeing up human resources for strategic initiatives.
Michele Bavitz | Theorem
PANEL
In the evolving digital landscape, AI-driven web experiences are transforming content discovery, creation and optimization, especially through Large Language Models (LLMs). This panel will explore the latest trends and techniques in AI-powered SEO, and highlight how Search & LLMs are introducing new ways for users to find answers and personalized content that meets modern consumer demands while creating new revenue opportunities. Attendees will gain strategies for leveraging AI to accelerate content insights and boost internal efficiency. We’ll also discuss the challenges of maintaining authority and relevance amidst increasing competition in search. By understanding these AI applications, participants can future-proof their SEO strategies and stay competitive in the age of AI.
WORKSHOP
In this session, you’ll discover how leading digital publishers are using first-party data to keep their audiences engaged, improve ad personalization, and boost programmatic revenue. A detailed case study will show how a successful first-party data strategy works–from collection to utilization–and how publishers can elevate their business and attract premium advertisers by using an end-to-end identity solution, leading to higher CPMs and better user engagement.
Zack Zubair
Principal Product Manager, Subscriptions & Partnership Platforms
The Economist Group
SPONSORS
premium sponsor
Theorem, a digital marketing, and tech solutions provider with over 20 years of experience in successfully managing and streamlining ad operations, delivers agile marketing solutions to global Media & Entertainment giants. Our ethos revolves around humanizing technology, crafting and delivering innovative solutions to fuel sustainable business growth. We take legacy services and embrace modern approaches that ensure futureproof marketing strategies for our clients and partners. Pioneering the future of full-service flexible marketing solutions, we deliver scale, optimize time, reduce costs, and increase revenue for our clients.
premium sponsor
Ezoic is an award-winning technology partner for digital publishers and content creators. Its unique solutions allow independent websites and video publishers to increase their revenue and grow their audiences without depending on Big Tech or relying on a long list of 3rd-party service providers.
KNOWLEDGE SPONSOR
deepset makes it easy to create custom AI applications that fit your exact needs. We combine our popular open source Haystack framework with deepset Cloud’s enterprise-ready tools, apps, and infrastructure to help you launch AI solutions 10X faster, with the accuracy, flexibility and trust your mission-critical use cases demand.
deepset is the company behind Haystack, an open source LLM framework to help you build production ready applications powered by LLMs, Transformer models, vector search and more.
REGISTRATION SPONSOR
MobiLoud helps publishers build owned channels and direct reader relationships in today’s platform-dominated landscape. By transforming news sites into premium mobile apps, we enable publishers to create lasting connections with their audience without depending on social media platforms or third-party channels.
Your own app converts casual visitors into loyal readers by putting your brand directly on their home screens. Our platform integrates seamlessly with your existing content workflow while adding powerful features like push notifications that make your publication a daily destination.
supporting sponsor
Takeads is a cookie-free and privacy-focused native advertising platform. Using unique insights into user interests and preferences, Takeads serves users with effective contextual brand messaging without the use of private data such as gender, age or location. Currently, the platform features more than 35,000 trusted publishing partners and 120,000 advertisers.
MEDIA PARTNERS
FEDMA is one of the most respected and influential advocacy trade associations in Brussels on all matters related to privacy, consumer protection and data-driven marketing. Our objective is to promote and protect the European data driven marketing industry by creating greater acceptance and usage of data marketing by European consumers and business communities. FEDMA develops ethical standards for the industry to ensure greater consumer trust, and fights for the freedom of communication by encouraging European institutions to ensure a healthy commercial and legislative environment within which the industry may operate and develop. Find out how we can help you here.
Media Collateral’s unique approach delivers research-driven content and digital search strategies that drive visibility and authority in the new AI-search landscape.
As generic AI content proliferates, audiences and search engines are prioritising original insights, research, and analysis.
Our journalistic, research, and technical expertise transforms your expertise into agenda-setting content to define, distinguish, and elevate your brand in the digital marketplace.
Would you like to use this opportunity to promote your brand to a targeted audience of digital publishers? Inquire about sponsorship and media partnership opportunities.
