Publisher growth tactics for election season | WEBINAR
With AI-enabled tools bursting onto the scene and disrupting industries in 2023, along with numerous other changes, SODP felt it was important to organize an event for its community where industry experts could share their knowledge and experience, present best practices, and engage with the participants in Q&A sessions
The event featured presentations on the following topics:
With the advent of Generative AI into the media landscape, this session brought a 2023 retrospect of the dynamic content consumption and platform strategies that could lead into 2024 pub tech trends that publishers need to anticipate. However, audiences are not being served well currently based on various studies showing a lack of trust due to lack of regulation in pubtech and the user needs framework helps with this.
How can publishers set up their editorial processes to maximize the value for readers, grow their audience, and engage them in meaningful interactions?
Being a publisher has become more and more involved over the years. Between CMP, SSL, Site Speed tools, ad inserters, specific ad types, SEO strategies and more, publishers must rely on more third-party technologies to get the job done. This can be costly and result in an ever-growing CSS and JS code surplus on sites across the industry. Can the rise of AI reduce this third-party reliance, slowing sites to a crawl and allowing publishers more time to focus on content?
Being a publisher has become more and more involved over the years. Between CMP, SSL, Site Speed tools, ad inserters, specific ad types, SEO strategies and more, publishers must rely on more third-party technologies to get the job done. This can be costly and result in an ever-growing CSS and JS code surplus on sites across the industry. Can the rise of AI reduce this third-party reliance, slowing sites to a crawl and allowing publishers more time to focus on content?
In the final session of the event, Kiff and Nikki in a Q&A format outlined their case on the pros and cons for the global rollout of the Search Generative Experience (SGE) and how publishers can start adapting their editorial strategy across news, ecommerce and affiliate marketing.
This report is brought to you by State of Digital Publishing.
State of Digital Publishing (SODP) is a startup market research publisher, producing a publication and community for digital media publishing professionals, content and media owners, in new media and publishing technology.
SODP’s mission is to discover and foster sustainable digital media publishing models.SODP publishes news, educational content and research, and provides consulting that help digital media publishers and editorial marketing professionals develop their skills, advance their careers, gain better insights and achieve audience development results.
Andrew Kemp
Research Lead & Managing Editor
Vahe Arabian
Contributor
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