SEO For Fintech
Attract, engage and retain audiences by using sustainable fintech search engine optimization (SEO) solutions.
Publisher growth tactics for election season | WEBINAR
SODP
SODP Media
Publisher growth tactics for election season | WEBINAR
Attract, engage and retain audiences by using sustainable fintech search engine optimization (SEO) solutions.
Develop a Roadmap
Understand where your site has been, where it’s going and how to move the needle. Let us provide the blueprint for SEO success.
Target Readers, Listeners and Viewers
Discover strategies for producing and optimizing content that hook the target audience.
Increase Organic Performance Baseline Over Time
Publish content that continually grows your organic search traffic and monetization.
Our SEO professionals conduct site audits looking for content, external and internal links, and technical problems that cost both organic traffic and revenue.
Our fintech SEO solutions are designed to help optimize website engagement. This translates into deeper insights, better content engagement and greater content distribution. We take the initial phases of the campaign to capitalize and templatize top and rising content.
We create a comprehensive SEO content strategy to boost brand awareness, improve internal linking, and encourage searchers to click, engage and become repeat visitors. We see high-value content as the key to audience-building and monetization strategies.
Iterate and improve editorial performance (across all content types) and topical authority to grow, engage and monetize your audiences.
This model organizes content pages to create a more structured and targeted site architecture.
This organizational strategy focuses on clustering related articles together around specific topics, rather than spreading loosely related or unrelated content across multiple pages of a site.
SODP adopts the above flywheel approach (across all content types including news) when developing your reader engagement and overall audience from organic search:
Our Strengths
Fintech SEO can mean different things to different people, due to an individual’s position, website maturation, internal capabilities and desired outcomes.
Our core expertise in editorial and content strategy development, information architecture and technical SEO, and capabilities building can help you with organization-wide or hyper-focused challenges.
All of our team members — whether they’re seasoned professionals who have worked for or with publishers prior to starting with SODP or specialists who forged their skills with us from scratch — go through ongoing in-house training to ensure we remain industry leaders.
Editorial and Content Strategy
Information Architecture and Technical SEO
Capabilities building
If you’re a digital publisher, you will benefit from our solutions, as we work with all types of media and publishing monetization models. And overtime, we have begun developing industry specific playbooks. Some of these are more scalable which we have outlined below.
Fintech publishers and service providers face dozens of day-to-day challenges — from market analysis and content creation to software development and partnership development — leaving little time to develop the in-house expertise needed to optimize for search engines.
Develop a plan and process to take your property to the next level and beyond, and let State of Digital Publishing (SODP) help as your extended team to make this happen. If you have any doubts, here are answers to some common questions that underscore why you should request your complimentary review sooner rather than later.
Search engine optimization (SEO) for fintech services is a strategic and data-driven approach to optimizing online content so it’s more visible within search engine results pages (SERPs).
By conducting a comprehensive keyword analysis, comprising both short and long-tail keywords, we’re able to develop a balanced content strategy that addresses a wide mix of user queries and search intent by avoiding a singular focus on high-value keywords that face steep competition.
Unlike more accessible niches — such as lifestyle, sports or consumer technology — the fintech space appeals to a lower-volume, higher-value audience. This means competition for online visibility is fierce.
That’s why our fintech SEO services include several steps beyond the keyword research phase to maximize the value of your content.
SEO strategies for fintech companies differ from more generalist approaches, focusing more on content optimization than technical aspects.
Don’t get us wrong, technical SEO activities such as improving Core Web Vitals (CWVs) are still very much a key part of any fintech SEO strategy. However, companies in this space will naturally have far fewer pages to maintain and optimize than an eCommerce platform or a large news publisher, which means concerns such as crawl budget are less of a concern.
This means that SEO strategies for fintech will naturally focus more heavily on creating high-quality, well-optimized content that meets the target audience’s needs.
This means developing a content strategy that is self supporting, demonstrates authority to search engines and users and organically attracts backlinks. The team at SODP have achieved this for many clients by using the topic pillar and cluster approach.
Success in fintech SEO is determined by the ability to develop a comprehensive strategy and being able to execute it consistently over the long-term.
SEO in general is not about short-term results, but instead about identifying and adhering to industry best practices. The fintech space is no different, where a company’s content marketing strategy should prioritize long-term value and relevance.
A successful SEO strategy requires many different components that include, but aren’t limited to, targeted keyword research, high-quality and relevant content creation, programmatic content development, technical SEO execution, content localization, link building, reputation management, and analytics and monitoring.
Deciding whether or not you need an SEO agency comes down to a question or resources: do you have the in-house expertise to oversee your SEO campaign and, if not, do you have the time and money to onboard/upskill a team?
If the answer to these questions is “no”, then hiring an SEO solutions provider is going to the right call. Experienced agencies bring with them specialized knowledge, insights and SEO tools dedicated towards improving your online visibility.
With that said, it’s crucial you carefully vet agencies before teaming up with a solution provider. SEO efforts change from niche to niche and it’s important that whomever you pick can match your expectations.
Fintech SEO services can vary depending on the level of service you require. Some larger companies will pay tens of thousands of dollars every month for help in evolving and executing an effective SEO strategy. Smaller fintech companies with more modest needs will pay much less for more targeted solutions.
State of Digital Publishing (SODP) provides various fintech SEO services depending on the client’s needs, internal capabilities and resources, and allocated budget.
Take advantage of our free strategy audit; together, we can identify the right strategy to help grow your audience.
Request Your Free Strategy Audit
Contact us to schedule your meeting and to receive your FREE audience strategy audit. No obligations, just a detailed SEO publisher strategy.