Publisher growth tactics for election season | WEBINAR
Without relevant user traffic, publishers will always struggle to monetize their content. Paid traffic is not sustainable as a long-term strategy. That’s why it is imperative for publishers to be up to date and proactive in their SEO efforts.
Explore with us best practices in technical and content SEO, learn how to utilize various tools, discover new tech, and read practical tips and advice from publisher SEO experts.
Google Web Stories are tappable, interactive, and immersive content that are similar to Instagram and Facebook stories. Launched initially as AMP Stories in 2018, Google rebranded this visual format to Web Stories in 2020,1 perhaps in part owing to the somewhat controversial nature2 of AMP technology in the digital publishing arena3. In their updated and […]
Appearing in Google’s Top Stories carousel is the holy grail for digital news publishers. It not only provides great exposure for news content — appearing above relevant Google Search results — but is a great way to boost organic web traffic. The Top Stories carousel is a search engine results page (SERP) feature that leverages […]
30% of the world’s publishers are on Word Press. However, sites also experience many challenges when utilizing new technologies and making it seamless to the end-user. This discussion will go through site performance, optimizing themes & plugins, AMP & PWA’s, and platform optimization. Presenters: • Vahan Petrosyan, Search Engine Journal • Ben May, The Code […]
Parsley has recorded last year that Google News and Search accounts for over 50% of publishers referral traffic. With increasing online media/news consumption and the changing requirements for Google News SEO, what can publishers do to stay ahead and improve existing performance? Presenters: • John Shehata, Conde Nast • Chelsey Heath, News Dashboard • Claudio […]
SODP’s Founder, Vahe Arabian, joined the speaker board at the Digital Newsroom Ops event and provided the attendees with the ultimate checklist to cover live events. Of course, covering live events can be chaotic. But rolling without a list could be disastrous. So how do media houses pull it off?
Martin Splitt is a developer advocate at the Google Search Relations team in Zurich, Switzerland. He works with SEOs and developers to make sure websites are built-in robust, successful ways. What led you to start working in the technical seo industry and how did this lead you to join google? I worked as a software engineer […]
This past September, Google released a change in the way they evaluate search results to elevate original reporting. The objective of this change is to reward the news outlet that first published a breaking news story by surfacing the original article in search and Google News and keeping it longer in search results. With this […]
There was a time when speaking commands or questions to a machine and receiving an answer was something out of a science-fiction future. Well, for more than 110 million people in the US alone, that’s their everyday present. According to Gartner, 30% of searches will be conducted via voice in 2020. Voice is the default […]
Podcast discovery: optimizing for search engines and podcast apps and directories There are 750,000 podcast shows out there, with 30 million episodes. Podcasting is a growing advertising market, that stands to grow to $1.6 billion by 2022. If you want your show to stand out, you have to think about how your audience can discover […]
A taxonomy system is an information architecture tool to organize any given set of content. The most famous taxonomy is the Linnaean taxonomy for classifying organisms. In websites, it usually takes the form of categories and tags that group pages according to topics, entities or other concepts. This system for organizing information helps the users […]
The release of Google AI Experiments as of a few days ago, is focused on not only educating users in the practical use of Artificial Intelligence & Machine Learning, rather changing the company’s pivot towards becoming an AI first company, following its recent transition of making its mobile index the primary index for collecting, indexing and ranking […]
