Publisher growth tactics for election season | WEBINAR
Declining ad revenues. Increased competition for subscribers. Fake news. Information overload. Dominance of social media platforms. Distrust of the media. These factors have been playing out on the media stage over the past few years, creating an extremely blurred line between content and journalism — as well as concern over the future of true, objective, […]
The end-of-year holiday season is a boon for digital business and spending, and this year looks to be even more so. With the COVID-19 pandemic, more people throughout the year have been relying on the Internet shopping for all of their needs. Google Ads reports that this year’s holiday shopping began even earlier than usual, with […]
Digital publisher advertising revenue has been in decline, particularly hard hit by the COVID-19 pandemic as advertisers began canceling accounts or drastically scaling back. Publishers have pivoted to other revenue models and made tweaks to their own ad monetisation strategies in response. One model that many publishers have increasingly looked to is that of advertising […]
For two-thirds of people around the world, video is the number-one source of information — and more than 75% of all video viewing is done on mobile. Just take a moment to let that sink in. Two out of three people go to videos for information first and do so largely on their mobile devices. […]
The Chinese social media platform TikTok has exploded since it emerged on the scene in late 2016. After it became available worldwide in 2018, the video-sharing network rapidly gained popularity. In 2019, TikTok brought in between $200-300 million USD globally and by October 2020, the app surpassed two billion mobile downloads—making it the seventh most […]
Today’s digital publisher needs a variety of revenue streams. For many, though advertising remains a monetization pillar, it has been in a steady decline. Subscriptions or memberships are also generally a strong monetization strategy. But as the need to diversify revenue methods continues to grow, many publishers are looking at new strategies — such as […]
Thomas J. Hrach, University of Memphis With COVID-19, a news story that may be 100% accurate can still unintentionally mislead readers about the greatest threats of the pandemic. The unintended outcome results from a lesson taught to every journalism student: Use “real people” to “humanize” the news. The “real person” in COVID-19 stories may be […]
The SEO & Publishing podcast dives into the most important issues facing publishers in SEO, content strategy, tech & media trends today. With your host Vahe Arabian, we answer the common questions making actionable takeaways fun and enlightening. In this brand new podcast, your host Vahe Arabian gives advice about the best way you may […]
The SEO & Publishing podcast dives into the most important issues facing publishers in SEO, content strategy, tech & media trends today. With your host Vahe Arabian, we answer the common questions making actionable takeaways fun and enlightening. In this brand new podcast your host Vahe Arabian talks about the ways Coronavirus is impacting SEO […]
The SEO & Publishing podcast dives into the most important issues facing publishers in SEO, content strategy, tech & media trends today. With your host Vahe Arabian, we answer the common questions making actionable takeaways fun and enlightening. In this brand new podcast your host Vahe Arabian gives advice about the most important issues that […]
Episode Highlights: Causes on Google AMP & Discover traffic drop How to diagnose it Expectations once the next broad algorithm takes place and continuing the recovery process. Key points: A broad Google algorithm happened in September 2019, and publishers plagued with technical issues, particularly from AMP has experienced this issue There has been a change […]
What happened? Agritecture, a platform run by a group of urban agriculture consultants, has proven to be an influential voice in the urban farming niche. Through a self-developed content strategy, Agritecture has grown from a blog to a multi-faceted company. Why it matters The end goal of every blogger is to transform their blog into […]
What happened: Companion podcast is fast becoming a thing in marketing, thanks to the Chernobyl podcast. The immense streams amassed by the podcast opened the eyes of movie producers to the potentials of airing a podcast after the final episode of a show is televised. Why it matters: The influence of a show starts to […]
What’s Happening: Facebook is giving human-curated journalism another shot, after an infamous failure in the aftermath of charges of political bias. A team of about 10 people will be in charge of choosing high-quality articles that will appear at the top of the News Tab. Why it Matters: Following in the footsteps of Apple News […]
Live, streaming video has seen a huge surge in popularity since it took the digital world by storm around 2015-2016. More audiences are engaging with live video than ever before on various platforms. Streaming subscription services have seen more success than many subscription models for other content products, and some industries are leading the live […]
What’s Happening: Nine years ago, Emily Weiss started a beauty blog called Into the Gloss. Today, that blog has evolved into Glossier, an online shopping brand selling beauty products along with Weiss’s personal views, advice and tips. Glossier is now worth $1.2 billion, selling one of its £14 Boy Brow products every 32 seconds. Why […]
2nd Annual
Gain high-impact insights and tools in short, intensive sessions that will empower you migrate to WordPress with a focus on data management, SEO, security, and scalability.
February 24 – 28, 2025
Online Event
