Publisher growth tactics for election season | WEBINAR
What’s Happening: Tech Trends Report from the Future Today Institute (FTI) is its 12th publication, and the biggest report ever with a 30% increase over the 225 trends identified last year. This increase to covering over 300 is largely due to the advancement of so many different technologies, causing acceleration across many fields including digital […]
What’s Happening: The second edition of Advertising Week APAC (#AWAPAC) took place July 29 through August 1, 2019 in Sydney, Australia. The conference is aimed at marketing, advertising, media, technology and design professionals, bringing business and creative perspectives on key business trends and issues that shape today’s global industry, along with networking and socializing. Why […]
What’s Happening: Google has confirmed that it is making changes to its Chrome internet browser, closing a loophole that made it possible for websites to detect and intercept users who were privately browsing in incognito mode. Why it Matters: The Google Chrome change will take effect on July 30. For digital publishers who use metered […]
Fifty years after the police raid of the Stonewall Inn bar in New York that became a catalyst for gay rights, media treatment of the LGBTQ+ community has made extensive progress, yet continues to have setbacks and many areas for improvement. Representations of LGBTQ+ people in news and entertainment began a significant increase in the […]
What’s Happening: Amazon Prime Day brings much competition among digital publishers looking to win the affiliate war with consumers, and offer the best deals possible. But Amazon came under fire on Prime Day 2019, as its workers were on strike for higher wages and better working conditions. Why it Matters: The shopping “holiday” created by […]
What’s Happening: Since the advent of smart phone texting and social media, those cute, popular little content emojis have become a cultural phenomenon, with new ones constantly being developed. According to Adobe’s first ever Emoji Trend Report, those cartoon-like images have evolved to become an important piece of the digital marketing puzzle. Why it Matters: […]
What’s Happening: As voice technologies grow in popularity, they are likely to move beyond home and personal use to become embedded in every aspect of consumers’ lives. The Reuters Institute for the Study of Journalism took a look and how these devices are currently being used, and their potential for news in the future. Why […]
What’s Happening: The new app, Yolo, has topped the charts as a viral hit. Since its release on May 2, 2019, Yolo has been downloaded approximately five million times and has held the top spot in the iTunes App Store for 10 days in a row. Why it Matters: Yolo’s popularity stems from teens and […]
What’s Happening: One year after the European Union introduced the General Data Protection Regulation (GDPR) law, how has the impact of it and digital privacy affected news publishers? Why it Matters: Designed to update the privacy rights of internet users and ensure that organizations are transparent and responsible when handling customer’s personal information, GDPR went […]
What’s Happening: More than ever, events that take place across the globe have a major effect on our own countries and immediate communities. The world has become our own backyard, but despite the reach of global media brands, international news is still strongly shaped by national borders. Transnational news reporting is needed to forge a […]
What’s Happening: As legacy news revenues continue to decline and large technology companies like Google, Facebook and Apple taking the lion’s share of digital advertising revenues, pay models have become an increasingly important part of the business of digital news. The Reuters Institute for the Study of Journalism released a new 2019 update to its […]
What’s Happening: With the 2019 Digital Content NewFronts week recently concluding, many key moments and events stand out as the most memorable. Here is a breakdown of some of those takeaway moments from AdWeek. Digging Deeper: BBC News presented in an effective dynamic for the attendees, with its presenters on a round platform surrounded by […]
What’s Happening: Marketing information and guidance company WARC released its Global Ad Trends report in April 2019, which focused on podcasts. The report includes key findings on ad spend, market penetration, audience data and media intelligence, to provide an overview of the state of the global advertising market. Digging Deeper Some of the key media […]
What’s Happening: In March 2019, Neue Zürcher Zeitung (NZZ) launched a new text-to-speech service to the public, as an improved version of its beta audio player released last October. The company shared some of its key lessons learned during the process. Digging Deeper: Google Wavenet is not enough for the Swiss German language NZZ used […]
What’s happening: The largest media event in Europe, the International Journalism Festival (IJF), took place in early April for the 13th year. Experienced media innovators shared knowledge and practical advice on how to drive successful change within publishing organizations, during five full days of workshops and sessions including the School of Data Journalism, organized in […]
What’s Happening: In an era when trust in journalism is down and consumers are getting their news from multiple platforms, publishers are moving into the “show me” instead of “trust me” model of journalism, according to Tom Rosenstiel and Jane Elizabeth at the American Press Institute. Why it Matters: With news consumers reading news from […]
