Publisher growth tactics for election season | WEBINAR
As the publishing industry undergoes a fundamental shift away from third-party data reliance, publishers are discovering the power of first-party data to reshape their business models. This article marks the final installment in our series exploring this transformation, highlighting how publishers are leveraging first-party data to regain control over audience engagement and monetization. One such […]
There’s a near-universal consensus among digital publishers today that specialized websites need specialized Content Management Systems. What is needed for a small B2B company will differ from that of a giant retail operation or a major media enterprise. News and sports, for example, are two domains with unique and highly demanding needs. Things move extremely […]
The global online travel market was valued at $600 billion in 2023 and is projected to grow to $800 billion by 2028. At the same time, an increasing number of travel businesses have reported adopting AI-based solutions to grow revenue and improve customer experience. The most common application of AI in travel and tourism reported […]
Ezoic example of the chain in which first-party data is securely used for targeting
Digital advertising is undergoing significant changes. Contributing factors include evolving privacy regulations and the removal of third-party cookies from browsers. The pace of change has created a divide between those adopting new strategies and those relying on outdated methods, with this gap most pronounced among web publishers. With third-party cookies nearly extinct, first-party data has […]
Google has always rolled out updates and features. In 2023 alone, it rolled out ten updates to the ranking algorithms. With the world infatuated with the rapid growth of AI tech, it’s only natural to see AI Overview (AIO) integrated into the Google search experience.
Artificial intelligence (AI) has transformed the age-old transcription industry for good. Advanced speech-based natural language processing (NLP) now enables software to transcribe human voice with near human-level accuracy while taking only a fraction of the time of an expert human transcriber. Traditionally deployed heavily by the legal and medical industry, transcription services have become essential […]
Videos have emerged as a popular content format in recent years. You can rely on videos to market your product virtually, educate your audience, increase brand engagement and keep your social media updates. Incorporating video content into your content marketing strategy is essential for creating high-quality content that leaves a lasting impression. Video content is […]
Journalism faces a credibility crisis. Only 32% of Americans report having “a great deal” or “fair amount” of trust in news reporting – a historical low. Journalists generally assume that their lack of credibility is a result of what people believe to be reporters’ and editors’ political bias. So they believe the key to improving public trust […]
According to Sharethrough and IPG Media Lab, native ads generate 53% more views than display ads. This research, which involved eye-tracking and surveys with thousands of consumers, highlights the higher visual engagement native ads receive compared to traditional display ads. Additionally, the Content Marketing Institute reports that 70% of consumers prefer learning about products through […]
Social media apps regularly present teens with algorithmically selected content often described as “for you,” suggesting, by implication, that the curated content is not just “for you” but also “about you” – a mirror reflecting important signals about the person you are. All users of social media are exposed to these signals, but researchers understand […]
Displaying relevant ads to users without disrupting the user experience (UX) has always been a challenging tightrope for publishers to walk. Showing too many ads or ads that are too prominent can disrupt a user’s browsing experience, while also impacting page load times. On the other hand, displaying too few ads, or ads that users […]
Success in news publishing often boils down to scale and speed. Publishers need to push out large volumes of content and do it fast. However, they often find themselves hamstrung by the shortcomings of legacy content management systems that lack the specialized capabilities required by news publishers. Then, there’s also the matter of cost. Legacy […]
Hey, publisher! We’ve heard you’ve got a website, don’t you? Our friends from RollerAds are willing to pay for the traffic it generates. Specifically, RollerAds would like to show their ads to your users. What kind of ads? Push notifications — an unintrusive ad format and the main specialization of this ad network for 5 […]
News websites are different from other websites on the internet that either sell products or services, or provide informational or entertainment-based content. News is topical, has a short shelf-life, and needs to be updated very frequently. All news content also needs to be instantly pushed out on all social media channels with the same frequency, […]
Jan Thoresen is a CEO of Labrador CMS – a cloud based Content Management System (CMS) for professional publishers and newsrooms that grow fast. The landscape of Content Management Systems (CMS) in the realm of digital publishing and newsrooms is rapidly evolving. The shift toward headless CMS solutions is gaining momentum among publishers seeking greater […]
2nd Annual
Gain high-impact insights and tools in short, intensive sessions that will empower you migrate to WordPress with a focus on data management, SEO, security, and scalability.
February 24 – 28, 2025
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