Publisher growth tactics for election season | WEBINAR
Back in the 1990s, owning your own blog domain was something only techies could manage. Building a website meant wrangling with HTML, buying expensive hosting, and configuring servers. For everyone else, the only option was to use platforms like Blogger.com, which were simple, but limiting, and never truly your own. Then the technological shift happened […]
Most businesses today fall back on data to track their performance and the growth of media presence. But they often fail to dig deeper and understand the sentiment of users, sudden shifts in public opinion, or emerging narratives. As a result, they often rely on guesswork, cannot differentiate signals from noise, and miss out on […]
The concept of creating handmade websites from scratch is gradually taking a backseat. Presently, 67.39% of business owners prefer to use AI Website Builders. Although websites serve as the focal point of brand identity, developing high-quality websites from scratch that attract the target audience and convert them into leads requires time and skill. There are […]
The concept of micropayment isn’t new for publishers. Though many perceived it as a giant leap forward in the context of digital news, the initial experiments failed to gain momentum. Blende, a Dutch digital news platform, came up with a pay-per-article model, but it failed to resonate with the readers. Be it decision fatigue or […]
Managing digital audiences has become one of publishing’s toughest operational challenges. Nearly 70% of major publishers now run paywalls, yet only 17% of consumers actually pay for a subscription when they see a paywall. Referral traffic from search engines and social media too has steadily declined since 2024, just as Google’s phasing out of third-party […]
If you run a website, you’ve probably come across the buzz around Google Discover—and the hype is well deserved. As one of the most dynamic traffic channels available, Discover can drive thousands (sometimes even millions) of new visitors to your site. Most publishers associate getting featured in Discover with SEO and strong search rankings, and […]
You’ve already mastered a content game, and you know that your website or app can earn you money. The only question left is how to make the most of your asset? According to Statista, programmatically sold advertising is expected to reach $779 billion by 2028, and getting a piece of this pie seems enticing. My […]
It’s cliche now to say that Artificial Intelligence (AI) has changed everything, but it’s also inescapably true. AI is so deeply entrenched in our everyday lives that it has paradoxically become almost invisible – a recent report by Reddit, GroupM and WPP found that only 1 in 6 consumers can often tell when they’re using […]
As an online publisher, you’re likely exposed to countless security risks – from data theft and censorship to geographic restrictions on your revenue. To protect your information and the confidentiality of your sources, it’s a good idea always to use a virtual private network, also known as a VPN. Here, you’ll learn how a VPN […]
When it comes to audience management, one thing we at Glide see with so many publishers we speak with is that they are caught in a “Goldilocks problem” with their audience and content technology. At one end of the scale, they have built up a web of ill-fitting, generic tools that lean on one another […]
The right partners can make all the difference. We want to share a case study from RollerAds about the importance of working with the right ad network. A publisher switched to RollerAds’ network and immediately saw increased website performance. It took 5 months to hit a $60,000 threshold, which could have been improved even further, […]
First-party data is finally taking center stage. Buoyed by concerns over third-party cookie deprecation, 78% of publishers are investing in first-party data strategies. The reason? Quite simply, personalized and more relevant user experiences lead to higher engagement and conversion rates. At the same time, publishers are motivated to drive strong advertising performance across multiple channels, […]
As the publishing industry undergoes a fundamental shift away from third-party data reliance, publishers are discovering the power of first-party data to reshape their business models. This article marks the final installment in our series exploring this transformation, highlighting how publishers are leveraging first-party data to regain control over audience engagement and monetization. One such […]
There’s a near-universal consensus among digital publishers today that specialized websites need specialized Content Management Systems. What is needed for a small B2B company will differ from that of a giant retail operation or a major media enterprise. News and sports, for example, are two domains with unique and highly demanding needs. Things move extremely […]
The global online travel market was valued at $600 billion in 2023 and is projected to grow to $800 billion by 2028. At the same time, an increasing number of travel businesses have reported adopting AI-based solutions to grow revenue and improve customer experience. The most common application of AI in travel and tourism reported […]
Ezoic example of the chain in which first-party data is securely used for targeting
