Publisher growth tactics for election season | WEBINAR
Changes in media consumption and distribution have significantly influenced those who write stories for a living. Because of constant financial struggles that most news organizations are facing and a growing need for branded content – a lot of people with journalistic background and formal education in similar fields are looking for alternative ways to expand […]
What’s Happening: A new metric for evaluating push notification strategies, Subscriber Lifetime Value (SLTV), has been identified through a study done by Marfeel. The firm conducted extensive research to find optimal push notification strategies for customer engagement to increase the value of push notifications. Using Marfeel’s automated push notification feature, MarfeelPush, publishers can generate an […]
Content Insights is the company that created the next-generation analytics solution to one of the biggest problems facing the online publishing industry: how to move past single metrics and find a more comprehensive approach to measuring content performance. The goal is to reveal the human behavior behind the stats and data and help media businesses […]
In addition to finding a sustainable business model, today’s publishers operating in the digital arena are struggling with another challenge: properly measuring their content performance and truly understanding the behavior of their audience. This is a real issue for all sorts of publications, regardless of whether they’re advertising-funded or part of the new breed operating […]
Richard Tofel, ProPublica’s president and founding general manager, likes to say the U.S. nonprofit news site was “born on third base.” Indeed, when the Pulitzer-winning outlet launched in 2008, ProPublica had US$10 million in its coffers from Herb and Marion Sandler. The wealthy mortgage bankers gave it a flying start in a sector that remains […]
What’s happening? Considering the pressure on digital-media business, and the need for diversification, a handful of companies– including Vox Media and New York Media— are proactively pitching their publishing tech to other media companies and publishers. Digging deeper: New York Media in collaboration with Po.et, is working to power blockchain-based development in its content-management system, […]
Today’s topic is the evolution of newsroom analytics. Now, it’s not that any of the following is particularly complicated, but since these days our attention is being pulled in multiple directions, let’s start with an analogy. Think about your car. Odds are that you bought it, and that you didn’t build it (but if you […]
The Guardian US has recently concluded their 2 year Mobile Innovation Lab study, which received $2 million in funding from the night foundation. WSJ has been a participant in this study testing new story formats in partnership with The Guardian. As the senior mobile editor, much of Hite’s time was focused on managing The Wall Street […]
State of Digital Publishing will be running an AMA (Ask Me Anything) session on the 20th of February, where João Romão will be answering questions on how to best uncover the information in your social media analytics, to measure, promote and amplify your best content.
Benjamin Hasson, Art Director at The Texas Tribune is the latest digital publishing professional who provides insights into his daily professional life.
State of Digital Publishing will be running an AMA (Ask Me Anything) session on the 31st of October, where Keith will be answering questions related to email publishing, subscriptions audience development and more.
Digital publishing rapidly moved to an advertising-dominant model in the early days of online mass media, yet there has consistently been one outlier: The Wall Street Journal. Even now, this publication gets more money from its subscribers than it does from its advertisers, leading to a relatively sustainable business model. Newspaper subscription a surprising success […]
