Publisher growth tactics for election season | WEBINAR
To say the digital advertising landscape has changed over the last year is an understatement. As more players make moves to address consumer privacy concerns, the industry has once again transformed — bringing to light new challenges and opportunities. Although one can only assume more of the same in 2022, there are always new things […]
For years, the digital advertising industry has grown on the back of user data by creating an ecosystem that is complex, opaque, and leaks data. But today, privacy is dramatically changing the way advertising is bought and sold, where the data that was once accessible by third parties is increasingly out of reach. Several factors […]
Stephane Pere, Chief Revenue Officer at Poool, talks to your host Vahe Arabian of State of Digital Publishing about The Athletic’s acquisition by the New York Times and audience conversion strategies. Poool provides registration and subscription solutions to turn your audience into leads, members and subscribers. Video recording of the podcast: Stephane Pere Poool
The past 24 months have been challenging for everyone in the digital advertising sector. Indeed, there has been concern from publishers that the recent changes to the advertising technology (adtech) landscape would result in disintermediation from their users, a loss of advertising revenue and even workforce. But if there’s one thing we’ve learnt, it’s that […]
If you’re thinking about implementing digital subscriptions, it’s easy to be overwhelmed by the factors and variables that go into launching, evolving and scaling the new model. To help your business thrive, you’ll need a strategy in place to help meet your goals — and a plan to optimise your results over time. Here are […]
The digital publishing industry is currently facing a significant number of business-threatening challenges. Ad revenues are under unprecedented pressure, trust between readers and publishers is gradually disintegrating (but more important than ever), privacy concerns are forcing our market to be remodelled, and subscription has become a hugely competitive industry. To say it’s a difficult time […]
The volume of consumer data is growing rapidly, fueled by video streaming needs, connected devices and apps and an increasing need to share content and communications digitally. Especially since many of us now work from home. Research firm, IDC, predicted that more than 59 zettabytes (ZB) of data was created, captured, copied, and consumed in […]
With 73% of people now accessing news through “the side door”, according to the Reuters Digital News Report 2021, content syndication is a key growth hacking strategy for publishers in their drive to reach larger and more diverse audiences. What is content syndication? Content syndication means republishing content on one or more websites and/or platforms. […]
The amount of data readily available to advertisers is in decline. This is a result of the deprecation of third-party cookies, stricter privacy regulations, and changes to mobile identifiers. However, utilizing first-party data has been touted as a possible solution to the problem. Brands have more first-party data than ever before through avenues such as […]
In the online publishing industry, collecting vast amounts of big data is a thing of the past. Working with unlimited quantities of data is not only a waste of time and resources, but it can also leave you open to the short- and long-tail damage of a data privacy breach. We’ve found that adopting data […]
WordPress is an awesome CMS that offers everything a webmaster needs to build and manage a full-fledged website, allowing them to manage and update their website with little knowledge of coding while taking advantage of the platform’s flexibility and scalability. No wonder, 42.6% of the web trusts this powerful CMS. However, in this digital age, […]
Kerel Cooper, Chief Marketing Officer at LiveIntent, talks to your host Vahe Arabian of State of Digital Publishing, about 2021 Email Monetization trends in review (so far). LiveIntent is the only programmatic advertising platform that connects brands with readers in the consent-based environment of email. LiveIntent Kerel Cooper
Mimi Wotring, Senior Vice President of Publisher Sales and Client Services at DoubleVerify, talks to your host Vahe Arabian of State of Digital Publishing, about their recently released Publisher Inventory Compatibility Score (PICS) and digital media measurement. DoubleVerify helps publishers improve measurement, insights and tools to improve ad delivery, enhance inventory quality and drive ad yield […]
Exploring new revenue streams, such as paywalls and eCommerce, is an intelligent move for publishers, but they shouldn’t lose sight of optimising their existing ones. With digital ad spend forecast bouncing back by more than 25%, surpassing $191 billion this year, advertising should remain an integral part of the monetization mix. Therefore, publishers should be […]
The increased scrutiny on third-party cookies, mobile device IDs, and IP addresses has made it increasingly difficult for advertisers to continue delivering meaningful experiences to consumers. As a result, publishers and advertisers are finding ways to personalise the consumer journey without the need for unauthenticated device and browser IDs. In the past, the advertising and […]
Don McCoole, Vice President of Sales Engineering at Ntooitive Digital, talks to your host Vahe Arabian of State of Digital Publishing, about digital accessibility. Ntooitive is a digital advertising and technology company whose mission is to help publishers, brand marketers, and agencies grow revenue by creating efficiency, speed and effectiveness through the application of innovative […]
2nd Annual
Monetization Week
The Convergence of Innovation and Strategy: Publisher Monetization in 2025.
A 5-day online event exploring the future of publisher revenue models.
May 19 – 23, 2025
Online Event
