Partner Content - Page 4 of 12 - State of Digital Publishing

Employing a First-Party Data Strategy, With a Registration Wall as The Key Tool for Publishers to Increase ARPU

The digital publishing industry is currently facing a significant number of business-threatening challenges. Ad revenues are under unprecedented pressure, trust between readers and publishers is gradually disintegrating (but more important than ever), privacy concerns are forcing our market to be remodelled, and subscription has become a hugely competitive industry. To say it’s a difficult time […]

Third-party Cookies Are a Tiny Piece of the Problem; We Need to Focus on Data Ethics in Advertising

The volume of consumer data is growing rapidly, fueled by video streaming needs, connected devices and apps and an increasing need to share content and communications digitally. Especially since many of us now work from home. Research firm, IDC, predicted that more than 59 zettabytes (ZB) of data was created, captured, copied, and consumed in […]

Why User-Generated Video and Content Syndication is The Perfect Marriage for Publishers?

With 73% of people now accessing news through “the side door”, according to the Reuters Digital News Report 2021, content syndication is a key growth hacking strategy for publishers in their drive to reach larger and more diverse audiences. What is content syndication? Content syndication means republishing content on one or more websites and/or platforms. […]

The Common Pitfalls Surrounding First-Party Data

The amount of data readily available to advertisers is in decline. This is a result of the deprecation of third-party cookies, stricter privacy regulations, and changes to mobile identifiers. However, utilizing first-party data has been touted as a possible solution to the problem. Brands have more first-party data than ever before through avenues such as […]

How Data Minimisation Can Boost Your Business Value

In the online publishing industry, collecting vast amounts of big data is a thing of the past. Working with unlimited quantities of data is not only a waste of time and resources, but it can also leave you open to the short- and long-tail damage of a data privacy breach. We’ve found that adopting data […]

The What, Why, Who, and How of Headless WordPress Websites

WordPress is an awesome CMS that offers everything a webmaster needs to build and manage a full-fledged website, allowing them to manage and update their website with little knowledge of coding while taking advantage of the platform’s flexibility and scalability. No wonder, 42.6% of the web trusts this powerful CMS. However, in this digital age, […]

2021 Email Monetization Trends With Kerel Cooper

Kerel Cooper, Chief Marketing Officer at LiveIntent, talks to your host Vahe Arabian of State of Digital Publishing, about 2021 Email Monetization trends in review (so far). LiveIntent is the only programmatic advertising platform that connects brands with readers in the consent-based environment of email. LiveIntent Kerel Cooper

Publisher Inventory Compatibility Score With Mimi Wotring

Mimi Wotring, Senior Vice President of Publisher Sales and Client Services at DoubleVerify, talks to your host Vahe Arabian of State of Digital Publishing, about their recently released Publisher Inventory Compatibility Score (PICS) and digital media measurement. DoubleVerify helps publishers improve measurement, insights and tools to improve ad delivery, enhance inventory quality and drive ad yield […]

Publishers Must Expand Their Horizons to Harness the Effect of Ad Spend Rebound

Exploring new revenue streams, such as paywalls and eCommerce, is an intelligent move for publishers, but they shouldn’t lose sight of optimising their existing ones. With digital ad spend forecast bouncing back by more than 25%, surpassing $191 billion this year, advertising should remain an integral part of the monetization mix. Therefore, publishers should be […]

Creating a Data Ecosystem Built on Consumer Trust

The increased scrutiny on third-party cookies, mobile device IDs, and IP addresses has made it increasingly difficult for advertisers to continue delivering meaningful experiences to consumers. As a result, publishers and advertisers are finding ways to personalise the consumer journey without the need for unauthenticated device and browser IDs. In the past, the advertising and […]

Digital Accessibility With Don McCoole

Don McCoole, Vice President of Sales Engineering at Ntooitive Digital, talks to your host Vahe Arabian of State of Digital Publishing, about digital accessibility. Ntooitive is a digital advertising and technology company whose mission is to help publishers, brand marketers, and agencies grow revenue by creating efficiency, speed and effectiveness through the application of innovative […]

Identity Solutions for Publishers With Harvin Gupta

Harvin Gupta, Senior Director of Solutions Engineering at Xandr, talks to your host Vahe Arabian of State of Digital Publishing, about identity solutions for publishers. Xandr, as a business unit within AT&T, powers a global marketplace for premium advertising. Their data-enabled technology platform, encompassing Xandr Invest and Xandr Monetize, optimizes return on investment for buyers […]

DoubleVerify Introduces Industry’s First Publisher Inventory Compatibility Score

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the industry’s first Publisher Inventory Compatibility Score (ICS) in DV Publisher Suite – empowering publishers to better understand how their content is perceived by advertisers. ICS fuels optimization efforts and showcases inventory value to potential buyers. Unlike aggregate scoring […]

Publishers Need Smarter Analytics to Survive Without Cookies

Publishers will be well aware that, despite Google’s stay of execution, the end of third-party cookies remains on the horizon, and so too do the challenges associated with this change. The only difference is they have longer to prepare. Alternative solutions might be in the works, but most are still in the initial stages of […]

How Can Publishers Set Up Shop on the Social High Street of the Future?

Informed observers have been predicting that the internet would transform commerce since the 1990s, but 2020 was the year their prophecies finally came true. Shoppers were pushed online in more significant numbers than ever before, and, quick to capitalise on this trend, the social media giants began positioning themselves to reinvent shopping. The result – […]

Better Together: The New Digital Era for Publishers and Brands

The digital marketing industry has always worked at the cutting edge of technological innovation, certainly regarding how ads are bought, sold and served. Unfortunately, one of the more recent and challenging by-products of this position is that the fierce competition between software vendors and platforms has left brands and publishers battling to manage a complex, […]