Partner Content - Page 6 of 12 - State of Digital Publishing

STUDY: Over 60% of Marketers Will Rely on Multiple Identity Solutions in the Future

Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced the findings of an in-depth survey on “Beyond the Cookie: The Future of Advertising for Marketers & Publishers.” The report examines how digital publishers and brands are addressing consumer engagement in the post-cookie landscape. 200 senior decision-makers […]

What’s Old is New Again: Why Email is Front and Center in 2021

Over the last several months, we’ve seen major acquisitions in the newsletter space such as Business Insider buying Morning Brew and Twitter picking up Revue. Additionally, in that same timeframe, media companies like Forbes and Facebook have expanded their offerings with the launch of newsletter platforms. So why are all these media companies – both […]

Best Techniques To Reach Your Audience in the Consideration Stage

Everyone says it’s important to align your marketing campaigns with your buyer’s journey. But what does it mean? The buyer’s journey is the process your prospective customers go through from the moment they go aware of the problem and decide to purchase a product or service from your company. There are three major stages of […]

Better Audience Targeting is Digital’s Key Priority

Brand safety was once the chief focus for digital advertisers, but now we’re seeing significant improvements in this area, advertiser priorities are shifting. The new challenge, driven by the phasing out of third-party cookies, is providing better ad experiences through more effective audience targeting. Xandr’s 2020 Global Relevance Report found that more than four in […]

The Evolving Relationship Between Publishers and Advertisers

The publishing industry is no stranger to disruption, but the changes the sector currently faces are challenging the established foundations of online advertising. These are being driven by both technology and compliance, with growing restrictions being put in place at both government and industry levels. Laws like Europe’s General Data Protection Regulation (GDPR) are redefining […]

Why Does Norwegian Media Lead the World in Digital News?

Norway has long been recognised as one of the world’s most innovative countries. Its heritage in natural resource and maritime innovation created wealth and security, and a platform from which it could lead the world in tech. The Norwegian government has been proactive in the provision of world-leading telecom services to its citizens, and in […]

DoubleVerify Study Reveals Key Challenges for Digital Publishers, Including Billing, Data Management, Communication and Fraud

DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced the results of a new study examining publisher challenges amid COVID-19. For the study, DV’s Publisher Division commissioned a survey of 300 executives in the digital media sector, including digital publishers and supply-side platforms. The survey was conducted online from September […]

Travel Radar’s Luke Willmoth: We’re Building Engagement For Our Mobile User Majority

We’re shining a spotlight on the many vertical publishers that are currently thriving. Welcome to the “Vertical Heroes” series of interviews. Few industries have been impacted by Covid-19 so wholesale as aviation. S&P Global Ratings predicts a drop in global air passenger traffic by up to 70% across all of 2020, with a return to […]

Traffic Diversification Needs A Performance-Based Approach

Digital publishers already know the benefits of traffic diversification. By setting distribution parameters wider, they can maximize advertising revenue and reduce reliance on individual sources. But getting the right mix of existing and emerging streams can be challenging. It’s not simply about checking for large visitor numbers. While prioritizing high traffic sites might seem like […]

Mobile Publishing: Common Mistakes And How To Avoid Them

Mobile traffic is up, but digital publishers see marginal engagement from these users. These common UX and monetization mistakes might be the reason why. With mobile users representing over 51% of worldwide readership in 2020, device-based optimization has never been so important. Yet we frequently come across the following red flags when discussing UX best […]

Getting On the Path To Data Excellence

If you work in media, you know how fundamental data is to your future success. Especially as maintaining control over your data brings you closer to your audience. Yet navigating consumer trust, privacy regulation and the complexity of the ecosystem can often leave publishers wondering if the data they hold is as robust as it […]

Gergana Kirovska – LiveRamp

Gergana Kirovska is the Head of Growth for Privacy and Consumer Experiences at LiveRamp. Coming from a trade marketing function, Gergana was eager to get involved in digital advertising. After joining Bannerconnect in 2014, she quickly picked up on the industry’s most interesting challenges and dipped her hands into the world of innovation. In 2017 […]

Allison Murphy – The New York Times Company

Allison Murphy is Senior Vice President, Ad Innovation at The New York Times Company with a passion for revenue strategy, product innovation and org transformation. Her favorite thing is building and evolving smart teams who get stuff done. What led you to start working in the advertising and publishing industry? I’ve always loved journalism, dating back […]

Kurt Donnell – Freestar and Austin Vandever – BrickSeek

Kurt Donnell is President and CEO at Freestar, passionate about building things, solving problems and closing deals with smart people who appreciate a good laugh. An attorney by training, he now spends most of his time on the business side focused on driving growth and operational excellence. Austin Vandever is Head of Marketing and Growth […]

Top 10 App Store Optimisation Tips for Digital Publishers

Increasing numbers of publishers throughout the world have caught on to the power of magazine and news apps. These apps offer opportunities to reach more online customers online while improving users’ reading experiences. Nonetheless, simply creating a mobile app and releasing it isn’t enough. There are approximately 2 million apps in Apple’s App Store and […]