Publisher growth tactics for election season | WEBINAR
How can publishers leverage panels to understand consumer behavior and better serve their advertisers in the cookieless future? With the depreciation of identifiers like cookies, mobile IDs and hashed emails, publishers may feel like they’re losing the ability to understand their audience’s behavior and the impact of ad exposure on their platforms. Panel-based measurement not […]
Mark Zohar, President and Chief Operating Officer at Viafoura talks to your host Vahe Arabian of State of Digital Publishing about how publishers can survive without third-party data tracking. Viafoura partners with over 600 media brands to engage, convert and monetize their digital audiences. Using best-in-class engagement and content moderation solutions, Viafoura helps companies create […]
Added Revenue Without Added Effort If there was a way to increase your paid subscriptions by 10-30%, wouldn’t you jump at the chance? Because that’s exactly what iOS & Android apps can do. If you’re looking for the best content and subscription experience for your audience, now is the time to consider apps for your […]
The past couple of years have seen significant changes in the digital advertising landscape driven by increasing legislation around data privacy. The industry has already been forced to adapt to the demise of third-party cookies and is shifting focus towards creating customer relationships built authenticated value exchanges centered on consumer trust. Not unexpectedly, Apple, which […]
Everyone is still talking about the death of third-party cookies, but the conversation is shifting. While publishers, advertisers, and tech providers initially felt in the dark about how targeting – and digital marketing in general – would function going forwards, the focus has now moved to the implementation of solutions that bring benefit to all […]
Apple’s privacy overhaul of its Identifier for Advertisers (IDFA) is looming. The update — expected in early Spring — will revoke access to Apple’s in-app identifier, ruling out user tracking for advertising purposes without express consent. It means much of Apple’s disproportionately valuable iOS app user base will become anonymous overnight, disrupting in-app targeting, attribution, […]
Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced the findings of an in-depth survey on “Beyond the Cookie: The Future of Advertising for Marketers & Publishers.” The report examines how digital publishers and brands are addressing consumer engagement in the post-cookie landscape. 200 senior decision-makers […]
Over the last several months, we’ve seen major acquisitions in the newsletter space such as Business Insider buying Morning Brew and Twitter picking up Revue. Additionally, in that same timeframe, media companies like Forbes and Facebook have expanded their offerings with the launch of newsletter platforms. So why are all these media companies – both […]
Everyone says it’s important to align your marketing campaigns with your buyer’s journey. But what does it mean? The buyer’s journey is the process your prospective customers go through from the moment they go aware of the problem and decide to purchase a product or service from your company. There are three major stages of […]
Brand safety was once the chief focus for digital advertisers, but now we’re seeing significant improvements in this area, advertiser priorities are shifting. The new challenge, driven by the phasing out of third-party cookies, is providing better ad experiences through more effective audience targeting. Xandr’s 2020 Global Relevance Report found that more than four in […]
The publishing industry is no stranger to disruption, but the changes the sector currently faces are challenging the established foundations of online advertising. These are being driven by both technology and compliance, with growing restrictions being put in place at both government and industry levels. Laws like Europe’s General Data Protection Regulation (GDPR) are redefining […]
Norway has long been recognised as one of the world’s most innovative countries. Its heritage in natural resource and maritime innovation created wealth and security, and a platform from which it could lead the world in tech. The Norwegian government has been proactive in the provision of world-leading telecom services to its citizens, and in […]
You spend hours creating content that your audience should love. You publish it. And nothing happens. No traffic, no shares, and no engagements. Nothing. How do you prevent this nightmare from happening? People aren’t monitoring your website or other owned channels every hour waiting for your next content piece to be published. They’re already overloaded […]
DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced the results of a new study examining publisher challenges amid COVID-19. For the study, DV’s Publisher Division commissioned a survey of 300 executives in the digital media sector, including digital publishers and supply-side platforms. The survey was conducted online from September […]
We’re shining a spotlight on the many vertical publishers that are currently thriving. Welcome to the “Vertical Heroes” series of interviews. Few industries have been impacted by Covid-19 so wholesale as aviation. S&P Global Ratings predicts a drop in global air passenger traffic by up to 70% across all of 2020, with a return to […]
Digital publishers already know the benefits of traffic diversification. By setting distribution parameters wider, they can maximize advertising revenue and reduce reliance on individual sources. But getting the right mix of existing and emerging streams can be challenging. It’s not simply about checking for large visitor numbers. While prioritizing high traffic sites might seem like […]
