Publisher growth tactics for election season | WEBINAR
Ryan Christiansen, Co-Founder and CEO of Ntooitive Digital talks to your host Vahe Arabian of State of Digital Publishing about the state of publisher revenue diversification. Ntooitive Digital is an advertising and marketing technology company that improves business intelligence and sales enablement for businesses, agencies, and publishers. Ntooitive Digital Ryan Christiansen
Do you know that customers don’t hate ads? They hate low-quality, disruptive sales pitches. But if they see a clever ad campaign that offers real value or entertains, they don’t care whether it’s a paid campaign or not – they just interact with it. When taking the stage a decade ago, native advertising revolutionized the […]
When the California-based software company EllisLab closed its doors in October 2019, users of its flagship open-source content management system, Expression Engine (EE), were faced with a choice: continue with a product that was under new ownership or find a replacement. The National Catholic Register, one of the United States’ oldest sources of Catholic news […]
As of April 16, close to 2 million COVID-19 cases have been reported worldwide. With an exploding volume of research in different disciplines being added on a daily basis, the scientific community working on this global crisis is desperately in need of help in processing this information—and now they have an AI-powered solution that can […]
We’re shining a spotlight on the many vertical publishers that are currently thriving. Welcome to the “Vertical Heroes” series of interviews. With scientists and academics mobilizing to face down the COVID-19 pandemic, humanity’s hopes rest on what they discover through testing and research. Vast amounts have been written about coronaviruses and other contagious diseases, as […]
With third-party cookies soon to be a thing of the past, the advertising industry is at an inflection point requiring change, new thinking and different minds to work together. Permutive, the publisher data platform built on edge computing, is facilitating this by presenting the inaugural Make Possible Online Summit on 23 April. This event is […]
With so much negative coverage of publishing, we at Bibblio are shining a spotlight on the many vertical publishers that are thriving. Welcome to the “Vertical Heroes” series of interviews. As politicians, businesses and commentators vie to see how frequently they can say “unprecedented times”, the COVID-19 outbreak has encouraged people to seek out more […]
Having a master’s degree in accounting and being an attorney by vocation, what led you to start working in the digital media publishing industry? I have always been fascinated by behavioral economics and, in turn, how advertising influences people. In addition, I appreciate technology and have been intrigued with how quickly the internet changed almost […]
With so much negative coverage of publishing, we at Bibblio are shining a spotlight on the many vertical publishers that are thriving. Welcome to the “Vertical Heroes” series of interviews. Sport is big business, and few know this better than Andy Roberts, director of strategy and planning at YorMedia Solutions. This full service agency works on Planet […]
Mh: how are you retaining your audiences? MS: We can see that the percentage of our returning audience is increasing, and we think this is due to their commitment to the cause FairPlanet stands for and serves. They seem to appreciate our value proposition of combining fact-based journalism and solution-oriented activism. Mh: what are the […]
As someone who obtained a juris doctor degree in intellectual property law, what led you to start working in the media publishing industry? Let’s face it, being a lawyer alone is not that interesting, especially at cocktail parties. But back up one lifetime and the interesting story is how I started my career as a […]
With so much negative coverage of publishing, we at Bibblio are shining a spotlight on the many vertical publishers that are thriving. Welcome to the “Vertical Heroes” series of interviews. Travel has always held a special place in the publishing world, with businesses and individuals alike sharing their experiences and recommendations for leaving their environs […]
On the first day of this new decade a seismic piece of legislation came in to force: the California Consumer Protection Act. The state-level law follows less than two years after the European Union’s own privacy push (GDPR). With federal and other privacy legislations movements becoming commonplace the world over, a paradigm shift is no […]
WHAT LED YOU TO START WORKING IN THE MARKETING TECHNOLOGY INDUSTRY? Years ago, I was working in the experiential marketing industry; a lot changed in that space with the emergence of smartphones. At first I was intrigued by how mobile devices enabled marketers to engage with their audience in entirely new ways (e.g., SMS messaging, […]
With so much negative coverage of publishing, we at Bibblio are shining a spotlight on the many vertical publishers that are thriving. Welcome to the “Vertical Heroes” series of interviews. This time, Wholesome Yum‘s CEO and founder Maya Krampf reveals what has made her company a success. Founded in Minnesota, USA, Wholesome Yum focuses on easy, gluten-free low […]
What happened? Research conducted by neuroscientists at Neuro Insights and commissioned by BBC StoryWorks (a BBC Global News’s branded content department) reveals the influence of branded podcasts on active and passive listeners. The researchers reached out to 2,448 respondents in 10 industries around the Globe. The report also predicts the effects of the evolution of […]
