Publisher growth tactics for election season | WEBINAR
When it comes to audience management, one thing we at Glide see with so many publishers we speak with is that they are caught in a “Goldilocks problem” with their audience and content technology. At one end of the scale, they have built up a web of ill-fitting, generic tools that lean on one another […]
The right partners can make all the difference. We want to share a case study from RollerAds about the importance of working with the right ad network. A publisher switched to RollerAds’ network and immediately saw increased website performance. It took 5 months to hit a $60,000 threshold, which could have been improved even further, […]
First-party data is finally taking center stage. Buoyed by concerns over third-party cookie deprecation, 78% of publishers are investing in first-party data strategies. The reason? Quite simply, personalized and more relevant user experiences lead to higher engagement and conversion rates. At the same time, publishers are motivated to drive strong advertising performance across multiple channels, […]
As the publishing industry undergoes a fundamental shift away from third-party data reliance, publishers are discovering the power of first-party data to reshape their business models. This article marks the final installment in our series exploring this transformation, highlighting how publishers are leveraging first-party data to regain control over audience engagement and monetization. One such […]
There’s a near-universal consensus among digital publishers today that specialized websites need specialized Content Management Systems. What is needed for a small B2B company will differ from that of a giant retail operation or a major media enterprise. News and sports, for example, are two domains with unique and highly demanding needs. Things move extremely […]
The global online travel market was valued at $600 billion in 2023 and is projected to grow to $800 billion by 2028. At the same time, an increasing number of travel businesses have reported adopting AI-based solutions to grow revenue and improve customer experience. The most common application of AI in travel and tourism reported […]
Ezoic example of the chain in which first-party data is securely used for targeting
Digital advertising is undergoing significant changes. Contributing factors include evolving privacy regulations and the removal of third-party cookies from browsers. The pace of change has created a divide between those adopting new strategies and those relying on outdated methods, with this gap most pronounced among web publishers. With third-party cookies nearly extinct, first-party data has […]
Google has always rolled out updates and features. In 2023 alone, it rolled out ten updates to the ranking algorithms. With the world infatuated with the rapid growth of AI tech, it’s only natural to see AI Overview (AIO) integrated into the Google search experience.
Artificial intelligence (AI) has transformed the age-old transcription industry for good. Advanced speech-based natural language processing (NLP) now enables software to transcribe human voice with near human-level accuracy while taking only a fraction of the time of an expert human transcriber. Traditionally deployed heavily by the legal and medical industry, transcription services have become essential […]
Videos have emerged as a popular content format in recent years. You can rely on videos to market your product virtually, educate your audience, increase brand engagement and keep your social media updates. Incorporating video content into your content marketing strategy is essential for creating high-quality content that leaves a lasting impression. Video content is […]
According to Sharethrough and IPG Media Lab, native ads generate 53% more views than display ads. This research, which involved eye-tracking and surveys with thousands of consumers, highlights the higher visual engagement native ads receive compared to traditional display ads. Additionally, the Content Marketing Institute reports that 70% of consumers prefer learning about products through […]
Displaying relevant ads to users without disrupting the user experience (UX) has always been a challenging tightrope for publishers to walk. Showing too many ads or ads that are too prominent can disrupt a user’s browsing experience, while also impacting page load times. On the other hand, displaying too few ads, or ads that users […]
Success in news publishing often boils down to scale and speed. Publishers need to push out large volumes of content and do it fast. However, they often find themselves hamstrung by the shortcomings of legacy content management systems that lack the specialized capabilities required by news publishers. Then, there’s also the matter of cost. Legacy […]
Hey, publisher! We’ve heard you’ve got a website, don’t you? Our friends from RollerAds are willing to pay for the traffic it generates. Specifically, RollerAds would like to show their ads to your users. What kind of ads? Push notifications — an unintrusive ad format and the main specialization of this ad network for 5 […]
News websites are different from other websites on the internet that either sell products or services, or provide informational or entertainment-based content. News is topical, has a short shelf-life, and needs to be updated very frequently. All news content also needs to be instantly pushed out on all social media channels with the same frequency, […]
2nd Annual
Monetization Week
The Convergence of Innovation and Strategy: Publisher Monetization in 2025.
A 5-day online event exploring the future of publisher revenue models.
May 19 – 23, 2025
Online Event
