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WIRED’s Affiliate Wonders: Can It Continue Its Evergreen Content & Monetization Streak

In this podcast episode, the hosts analyze WIRED, a community revenue-driven futurism publication. They discuss how WIRED has added different layers of evergreen content types and conversion avenues without compromising its core audience. The hosts highlight Wired’s focus on monetization avenues, including subscriptions, affiliate revenue, and merchandise sales. They also explore Wired’s unique strategy of […]

What Will TechCrunch’s Most Viable Growth Approach Be Moving Forward?

In this episode, Vahe Arabian and Jeremy Fremont review TechCrunch, focusing on its subscription product and revenue streams. They discuss the recent news of TechCrunch shutting down its subscription offering and explore the reasons behind this decision. The co-hosts analyze TechCrunch’s website design, user experience, and SEO issues. They highlight the unique navigation bar on […]

VIBE.com: Hitting the Right Note with Streamlined Content Creation?

In this podcast episode, the hosts, Jeremy Fremont and Vahe Arabian, explore Vibe.com, an American music and entertainment magazine. They discuss how VIBE.com has stayed true to its audience and grown its content operations. VIBE.com, founded in the 2000s by Quincy Jones and David Salzman, focuses on hip hop, music, and celebrity news.. The website features […]

MagCast Review for 2024

Publishers are constantly competing for audience mindshare, which makes digital magazine apps such a compelling proposition. Not only do magazine apps help publishers expand their audience beyond their websites, but they also create a direct connection with the audience. Publishers are just a click away from their audience once a magazine app is installed. Once […]

Video Monetization Strategies: The Complete Guide for Publishers

Video is one of the most preferred means of storytelling, education and entertainment for content consumers across the board. Individuals now spend 17 hours per week on average consuming video content (PDF download). Furthermore, people are more likely to share video content — be it with friends, colleagues or social media followers — over any […]

PubLive Q&A: Publishers’ CMSs Are Key to Unlocking Growth Potential

Manavdeep Singh founded PubLive to provide publishers with a modern CMS designed to help them overcome more of their daily challenges. Digital publishing is a complex endeavor characterized by diverse disciplines that players must master to taste success. Creating great content without a fully flexible and responsive search engine optimization (SEO) strategy isn’t good enough. […]

Maximizing Programmatic Revenue: Publishers’ 5 Essential Levers

Clients often call me looking for quick wins and asking what levers we can pull to increase revenue from our programmatic ads. Everyone loves quick wins and short-term gains, but it’s arguably more important to play the long game and ensure a comprehensive programmatic ad strategy is in place. Programmatic advertising is a shifting landscape, […]

PROG Q&A: Publishers Need to Evolve Their Programmatic Strategies

Miles Finlay founded PROG, an independent Australian programmatic consultancy agency for publishers with a global client base. Programmatic advertising is a must for digital publishers committed to optimizing their ad revenue. It allows sellers access to a much deeper pool of demand partners than they would have through traditional sales. It’s hardly surprising then that […]

Admiral VRM Review for 2024

Digital advertising may be the cornerstone of many online publishers’ business models, but it’s not without its challenges. While the last year has shown how economic uncertainty can squeeze marketing budgets, the reality is that publishers have faced a bigger challenge to their monetization ambitions for a great deal longer. Ad blockers have proliferated rapidly […]

10 Website Performance Metrics Publishers Should Track

Engagement. That term, along with discoverability, is a key measurement of a digital publisher’s success. The more engaged an audience is, the easier it becomes for publishers to monetize their content. Regardless of the monetization model a publisher chooses — ad revenue, subscriptions or affiliate marketing — the higher the level of audience engagement the […]

Joomag Review for 2024

The publishing industry has, rightly or wrongly, earned a reputation for being slow to innovate. Despite the digital space’s boundless design opportunities, the sector has struggled to break free from its print design roots. Many digital publishers’ design language continues to emulate either that of their print counterparts or the blogging sphere. Times are changing, […]

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How to Improve Core Web Vitals for WordPress Sites

WordPress is the most popular content management system (CMS) on the planet, thanks to its ease of use and flexibility. WordPress’ rich customization options allow publishers to create websites that resonate deeply with their audiences. And yet despite the CMS’s powerful featureset, it’s still possible to create sites that look great but struggle to grow […]

MGID: Web Stories Enrich Publishers’ Advertising Options

When Google announced the AMP story format back in 2018, the goal was to create a new tappable, visual story experience similar to those seen on social media platforms, but one that publishers could host on their websites. Fast forward two years and Google rebranded the format as Web Stories and allowed Discover to access […]

How to Sell Videos Online in 7 Steps

Few publishers can afford to make videos as a purely artistic endeavor. Creating the best video content requires time, passion and commitment and needs to show a return on that effort. And there’s very little reason that videos can’t provide a return on investment (RoI), given rising global demand for video content from both digital […]

Page Booster Review for 2024

Even the best content, which has been meticulously crafted and painstakingly optimized, can begin to slip down the rankings over time. Most publishers lack the time and resources to constantly monitor old content, as there’s always new content to create. Even if they do monitor their content, they can still struggle to diagnose the problem […]

Superdesk Review for 2024

The digital revolution has increased pressure on media organizations to scale up their publication frequency, complicating editorial workflows in the process. Media organizations are expected to produce content on a 24-hour cycle and constantly provide multiple websites with a stream of breaking news. Needless to say, this pressure has created a need for software that […]