Publisher growth tactics for election season | WEBINAR
State of Digital Publishing has been using the Humix Network for more than a month now and we’re ready to share our results. We won’t be looking at how the platform works, as we’ve already written at length about our experiences using it. If you’re looking to understand the platform’s mission, its inner workings and […]
Keyword research, competitor analysis and content gap analysis are the foundational tactics upon which any good content strategy is built. Which is why almost every SEO tool in the market offers these services as a part of its core suite. However, there’s a catch. Most SEO tools are designed for every kind of website — […]
Digital publishers, whether they produce video content or not, can appreciate the seemingly insatiable demand for this media. Video content in all its forms has come to dominate the digital landscape, with demand for everything from social media snippets to docuseries exploding over the last five years. Moreover, the number of people downloading or streaming […]
Header bidding is the talk of the town in the digital publishing and advertising industries, and for good reason. In the US, more than 70% of digital publishers reported using header bidding in the first quarter of 2022 alone. Globally, 12.5% of the top 10,000 websites now use header bidding instead of the pre-existing waterfall […]
Creating great content that drives traffic and engagement is the goal of every content marketer, digital publisher or SEO agency. Developing a process to optimize your content for maximum impact, on the other hand, can be a major challenge for some. In this guide, we’ll share a variety of tips and tricks on how to […]
Plagiarism is a rarely discussed reality within the digital publishing industry. A quick search online will turn up any number of academic discussions about the hidden cost of plagiarism in higher education, both to academic institutions and the wider economy. For digital publishers, however, plagiarism is often pitched in terms of safeguarding against writers passing […]
Creating engaging content can be difficult, especially in today’s competitive online world. Not only do you need to make sure it engages your target audience, you also have to optimize it for SEO, format it correctly, include the proper headings and answer the right questions — all while trying to outrank your rivals. While nobody […]
Publishers love native ads because of their ability to blend in seamlessly with surrounding content, delivering a better user experience (UX) and higher click-through rates (CTRs). Ads can, however, slow down page loading times, with scripts that either place ads or analyze user behavior being responsible for 60% of a page’s loading time. This is […]
SEO has become a fast-paced and ever-changing industry. What’s trending today can be boring the next. Not to mention Google’s recurring algorithm updates, which keep website owners constantly restrategizing over how to create content. While there’s always a big focus on content strategy and “what to write next”, many site owners rarely focus on reviewing […]
