ON-DEMAND WEBINAR
Monetizing Sport News in the age of first-party data
Learn how to scale your first-party data collection results and maximize the revenue potential of your current data sets
In partnership with
About the webinar
YouGov data reveals that 67% of consumers follow sports on a regular basis via various media platforms. That’s a massive audience that presents countless opportunities for publishers.
How fans consume sports-related content has changed over the years, with fans – in particular younger audiences – increasingly going to online publishers and social media to gather information.
Despite Google’s announcement of the reversal of the plan to phase out third-party cookies, the importance and value of first-party data will continue to grow.
Publishers that want to create sustainable business models have to shift gears and set up strategies that would allow them to capture their audience’s data in a way that matches the expectations and needs of modern consumers.
Join this webinar with Adam Mussa – a sports content and digital marketing veteran – and learn how to leverage your existing data for maximum reach and revenue.
Hosted by
Adam Mussa
Founder, Campaignware
Adam is the Founder of Campaignware, an interactive content creation platform that helps entrepreneurs and influencers create interactive sponsored content for their audience for free, with no coding or complexity.
Brands and sponsors Adam has worked with include: NRL, NBL, Rugby League World Cup, A-League, Western Bulldogs, Adelaide Crows, NAB, TAB and many more…
Prior to that he spent 10+ years creating campaigns and digital products for clients including McDonalds, Dell, Ford and more.
Key discussion areas
- Zero party vs first party data
Explore the difference between zero party and first party data and how publishers can aggregate both.
- Leveraging your existing data for maximum reach
Learn how to use retargeting and Lookalike Audiences to increase reach.
- Generating more revenue from existing data sets
Discover how to shift from selling impressions to selling turnkey campaigns – with reach
- Creating an always-on content plan
Learn how to create an endless loop of content that goes beyond pre-game, at-game, and post-game pieces.