ON-DEMAND WEBINAR
Native Ads: Sustainable Revenue Stream or Buzzword?
Discover practical native advertising monetization strategies to diversify your property’s revenue streams.
In partnership with
About the webinar
Native advertising is expected to top $4.3 billion by 2027, thanks to a compound annual growth rate of 12.81%.
Native advertising has the potential to create a click-through rate 8.8 times higher than traditional display ads!
Yet, despite the massive potential of native advertising to generate sustainable revenue for publishers, many still struggle to identify the optimal strategy for integrating native advertising into their monetization and audience growth models.
Discover how native ads can enhance user experience and boost revenue. Join Pawel Mazurek, CEO of Takeads, as he demystifies native advertising, offers practical strategies, and addresses ad-blocking challenges.
Hosted by
Paweł Mazurek
Lecturer and supervisor of Digital Marketing Studies at the Lazarski University in Warsaw
CEO of Takeads
Paweł has over 20 years of experience in helping European companies expand abroad – specializing in online marketing, mar and ad tech, big data, data science and e-commerce industries.
His practical and academic experience allows him to assess the organization’s potential for international development, and select innovative products and services for expansion.
Paweł is a sought-after speaker and industry expert, having presented at international conferences and trainings around the world.
He is a big fan of the Internet and a heavy gamer.
Key discussion areas
- What types of ads piss off your users?
Explore what types of ads users actually like and which ones irritate them the most.
- What are native ads - and what are they not?
Learn what native ads truly are and how they differ from other advertising formats.
- How to tap into new revenue?
Discover practical ways to tap into new revenue streams using native ads.
- Native vs. intrusive ads - can they coexist?
Analyze whether native and intrusive ads can coexist and how to balance them effectively.
- More intrusive ads ≠ increased revenue
Understand why increasing the number of intrusive ads doesn’t necessarily lead to higher revenue.
- “The elephant in the room” - Ad blocking plugins
Uncover the impact of ad-blocking plugins on your revenue and explore strategies to mitigate their effects.